Cofresh launches Diwali campaign

Indian snack brand Cofresh, is launching a “Share the Light” campaign to support the Diwali festival. Reflecting the Diwali tradition of light, celebration and family, the campaign will consist of consumer gift promotions across the brand’s social media accounts, as well as local radio and newspaper competitions and TV advertising.

Indian snack brand Cofresh, is launching a “Share the Light” campaign to support the Diwali festival. Reflecting the Diwali tradition of light, celebration and family, the campaign will consist of consumer gift promotions across the brand’s social media accounts, as well as local radio and newspaper competitions and TV advertising. It will run for the five official days of Diwali (18-22 October). Cofresh will also be donating 1p from every pack of its Bombay Mix sold during Diwali to the Sankara Eye Foundation “Gift of Vision” charity, which works towards eradicating curable blindness in India.

Debbie King, director of commercial sales and marketing at Cofresh, said: “Diwali is obviously a huge event in the Indian calendar, and with it being one of our key selling times it opens up great opportunities for retailers. As well as investing significantly in activity to raise awareness of the brand amongst consumers, we’ll be supporting retailers with in store promotional activity to help them maximise sales in the run-up to, and during, this important festival.” The brand claims its recent packaging update has increased its sales by more than 40% for its core range this year. Cofresh says its best-selling lines among its 200-strong portfolio include Bombay Mix, Chakri Rice Sticks, potato-based “Mix-Ups,” and Ruff Nuts coated peanuts.

Source: Cofresh Snack Foods