Balenciaga Paris, Balenciaga’s first major fragrance launch since 1998 and the first under new licensing arrangements with Coty, illustrates some of the new aesthetic effects possible with DuPont™ Surlyn® for the caps and collars of its bottles. Both elements of the fragrance’s packaging are produced by the packaging company Rexam using new and innovative techniques, achieved thanks to the unique properties of Surlyn®.