Corona Launches 710ml Bottle for Sharing
Corona Extra, the authentic, easy-to-enjoy Mexican beer, is now available in 710ml bottles.
9 Aug 2012 --- The new bottle will be available in the off-trade from 1st May 2012 in time for summer and is intended for sharing. Designed to be enjoyed with food, it is best served ice cold, with a wedge of lime and is ideal with sizzling, spicy dishes.
The launch comes in response to data which indicates that sharing bottles are outperforming general lager sales by 9%1 in the off-trade, whilst world beer continues to demonstrate resilient sales despite the challenging market.
Darius Burrows, Corona senior brand manager at Molson Coors says of the new serve:
“Corona Extra is all about sociability and getting together with friends and this new serve makes that even easier at home. We’ve launched ahead of the crucial summer period, when we’re confident people will be pouring their friends a Corona Extra as they enjoy barbecues, picnics and al fresco dining in the sun.”
Corona Extra will also benefit from an above-the-line marketing campaign, which will be launching at the end of May. The new campaign, as well as the sharing bottle launch, is part of a heavyweight marketing investment by brand owner Grupo Modelo and UK distributor, Molson Coors.
