The cosmetic packaging industry in Asia is embracing sustainability and colorful design, driven by consumer demand for eco-friendly products and eye-catching aesthetics. At COSME Week Tokyo 2025, Packaging Insights speaks to Asian companies about evolving consumer preferences.In East Asia, consumer behaviors are influenced by the regional culture. Yumi Saito, sales manager at MYC Packaging Group in China, tells us: “Particularly in the Japanese and other Asian markets, the demand for makeup from women is very high. In Asia, there is a greater emphasis on dopamine color palettes in packaging design, which are more visually appealing. ”
