Country Life's Given a New Look

Country Life, the number one English butter brand, is repackaging it’s whole range of block and spreadable butters.

Country Life, the number one English butter brand, is repackaging it’s whole range of block and spreadable butters. This is part of Dairy Crest’s £6 million ongoing investment in the Country Life brand and is available in store from this month onwards.

Country Life Block and Spreadable butter packs will retain Country Life’s original iconic attributes of gold packaging with green branding. The Unsalted Butter variant will be a blue colour making it distinctively different from the silver Lightly Salted Spreadable.

All packs will carry the Assured Food Standards Red Tractor Logo as well as illustrations of a country village, reinforcing the brand message of bringing consumers a taste of the countryside.