Crown Wins UK Packaging Award for Hourglass Shaped Can

The uniquely shaped package visually reinforces the healthy living theme of the Waistline brand, which was launched to meet demand from consumers for more nutritious meal options.

27/10/06 CROWN Food Europe, a subsidiary of Crown Holdings, Inc., has won the 2006 UK Packaging Award in the Metal Packaging Category for the distinctive Waistline low-calorie foods can. The hourglass shaped can, specially developed for Crosse & Blackwell, one of Premier Foods' leading canned food brands, also received a "Highly Commended" rating in the Technical Innovation Category. Crown and other recipients were honored at an awards ceremony held on Wednesday, September 27, 2006 at the Hilton Birmingham Metropole in Birmingham, United Kingdom.

The uniquely shaped package visually reinforces the healthy living theme of the Waistline brand, which was launched to meet demand from consumers for more nutritious meal options. The three-piece cans include an EOLE III steel easy-open end for greater convenience and decorative shrink sleeving for outstanding shelf appearance.

"Crown is honored to be recognized with this award," says Steve Thomas, Marketing Manager - PR of CROWN Food Europe. "It clearly demonstrates how creative package design can support a brand and provide a powerful platform to differentiate products from the competition."

In addition to providing significant point-of-purchase appeal, the package has been designed to run on existing machinery without changing filling, seaming or retort processes.

Organized by Packaging News magazine, the awards bring together the diverse businesses involved in the production of packaging - from designers and marketers to material suppliers, converters, processors, fillers and machinery manufacturers - to celebrate outstanding achievement. Entries were judged by a panel of buyers and specifiers from various consumer product goods companies throughout the United Kingdom.