Daily Fiber

Novartis Consumer Health’s new Benefiber fiber supplement is taking the stigma out of daily fiber therapy, making it more convenient and “tasteful” for consumers, through a new fiber formula and vibrant packaging that exudes good health. The product is a dissolvable, non-thickening and tasteless powder that can be discreetly added to virtually any type of food or beverage.

Novartis Consumer Health’s new Benefiber fiber supplement is taking the stigma out of daily fiber therapy, making it more convenient and “tasteful” for consumers, through a new fiber formula and vibrant packaging that exudes good health. The product is a dissolvable, non-thickening and tasteless powder that can be discreetly added to virtually any type of food or beverage. Packaging, which enhances the product’s modern, consumer-friendly aspect, includes 3.4- and 6-oz ergonomic, contoured bottles and a 14-packet SBS carton with bright, eye-catching graphics that illustrate the powder’s many uses. The white, high-density polyethylene containers, a traditional choice for fiber supplements, incorporate a less-than-traditional shape, with a nipped-in neck for easy grippability. Bottles are manufactured by Monarch Plastics and supplied by Lerman Container . The caps, also supplied by Lerman, are Flapper-style closures by Weatherchem. For the 3.4-oz bottle, a 63-mm dual-option, threaded polypropylene Flapper enables the user to either sprinkle or spoon the product. The 6-oz bottle uses a single-option 70-mm cap for pouring or spooning. It is the label though – a polyvinyl chloride, full-body shrink-sleeve label gravure-printed in six colors – that prevents the packaging from conveying a sterile, medicinal appearance. Label graphics, awash in green, yellow and white, incorporate an image of a spoon distributing a stream of yellow and white stars, mixed with a powdery-white cascade, over a healthful meal of cereal, fruit and coffee.