Dale Farm Spelga Low Fat redesign
The much loved single pot and multipack flavours will now be showing off a brand new pack design with ‘purple’ colour cues and a more modern feel.
Dale Farm Spelga’s Low Fat yogurt range is getting a new makeover. The much loved single pot and multipack flavours will now be showing off a brand new pack design with ‘purple’ colour cues and a more modern feel.
Following on from the success of the 0% Fat yogurt range redesign last year, which is experiencing significant triple digit growth, the impactful purple cues have been added to the low fat yogurt range, providing better on shelf standout and clearly marking the Dale Farm diet range of yogurts.
The redesign will be supported by an extensive, nationwide outdoor media campaign which will showcase the great new look making it easier for shoppers to find instore. The new look packaging will be appearing on shelves from July onwards across the major retailers.
Suzanne McKay, Brand Manager for Dale Farm Spelga comments, “Spelga has been a favourite with Northern Ireland consumers for over 40 years. The newly designed Low Fat yogurt range, coupled with the 0% Fat yogurts and 0% Fat Greek Style yogurts, is helping to refresh the brand and cement its appeal to Northern Ireland consumers. With its uncompromising and continued focus on product quality and taste, Spelga maintains its status as one of Northern Ireland’s best loved yogurt brands.”
Source: Dale Farm
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