Diet Coke Introduces New Limited Edition Cans
Diet Coke has launched its 2012 “love it light: integrated marketing campaign, highlighting its “lighter approach to life.”
Diet Coke has launched its 2012 “love it light: integrated marketing campaign, highlighting its “lighter approach to life.”
The soft drink is rewarding female consumers through a partnership with beauty brand Benefit, offering a money-off promotion on limited edition packs. To support the partnership with Benefit, Diet Coke has launched three limited edition cans supported by a 10-second TV commercial – “Get glam” – outdoor, digital and PR activity. The campaign aims to reward consumers with each limited edition pack offering a £5 voucher code, redeemable on purchases over £20.
Online a new facebook app hopes to help Diet Coke fans achieve new “Get glam” looks.
Trade communications manager Selena Taylor said: “Diet Coke is the UK’s No.1 low-calorie cola, worth £468.9m in value sales, with growth of 6.4% year on year.
“We’re confident the new on-pack promotion with Benefit will be a huge hit with our core consumers.”
Source: Coca-Cola
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