Dragon Rouge Redesigns Philadelphia
Nearly 150 years ago American dairyman William Lawrence created the first cream cheese – Philadelphia – in New York. In 2013, Dragon Rouge embarked on a radical redesign and re-positioning of the iconic brand, which is launching across Europe over the next few months.
The logo has been carefully crafted to work when overlaying the brand photography and across various print and digital channels that range from the recipe booklets that will accompany each pot of Philadelphia to the brand’s Facebook page. We’ve introduced a colour system that complements the flavours and generates visual impact in store and at each touch point with Philadelphia customers. The online brand visual identity book sustains the integrity of the Philadelphia vision to Spread Deliciousness by inspiring beautiful, easy to prepare food and creating moments of deliciousness.
In the UK, the redesign is being rolled out across the Plain, Light and Lightest variants, but also all flavours variants, including Salmon & Dill, Spring Onion & Black Pepper, Garlic & Herbs, Sweet Chilli, Grilled Peppers, Chives and Cucumber.
Source: Dragon Rouge