16 Dec 2022 --- DS Smith’s latest report reveals that packages undergo g-forces of an average acceleration of around 50Gs. Packages ordered online have been recorded at g-forces akin to motor races and rocket launches. To help understand the environments that packages must withstand to reach consumers, DS Smith is experimenting with “accelerometers” that track the speed of a package through its journey and provide data that can then explain the damage it sustains.