E-commerce efficiency: DS Smith joins Amazon Packaging Support and Supplier Network

E-commerce efficiency: DS Smith joins Amazon Packaging Support and Supplier Network

05 Dec 2018 --- DS Smith has joined the Amazon Packaging Support and Supplier Network (APASS) – a customer experience optimization program designed to ensure e-commerce packaging is more sustainable and durable. The supplier will offer testing services at its purpose-built and independent laboratory in Hinckley, UK, allowing e-retailers to guarantee that their packaging adheres to APASS requirements before next year’s deadline.

Amazon recently announced that its Frustration-Free Packaging (FPP) incentive program will launch on October 1, 2019, in France, Germany, Italy, Spain and the UK, and on August 1 in the US and Canada. Packaging that is not appropriately sized, consumer-friendly, protective and more sustainable will be penalized US$1.99 per unit (€1.99 per unit in Europe) under the new regulations.

“As an official participant of the Amazon APAAS program, DS Smith will play a large role in supporting Amazon in certifying its vendors’ packaging, helping to meet strict criteria for performance, usability and safety,” Robert Wrightham, UK Packaging Laboratory Manager, DS Smith, tells PackagingInsights.

Click to Enlarge“DS Smith will use its purpose-built and independent laboratory in Hinkley, along with its extensive packaging expertise, to help Amazon vendors design, manufacturer and certify their packaging to comply with both APASS and ISTA-6 requirements,” he says.

Tested at DS Smith’s purpose-built and independent laboratory in Hinckley, packaging is put through rigorous testing to ensure that it is easy to open and can withstand – and protect its contents from – the knocks and bumps of the supply chain on its journey to the customer. This includes vibration, drop and package performance testing to produce a high-performance corrugated packaging solution that adds value to a brand.

A three-tiered program
DS Smith’s program allows Amazon vendors to obtain certification and advice on how to make their packaging as efficient and customer-friendly as possible through a three-tiered Frustration-Free Packaging system. This includes: tier one, Frustration-Free Packaging (FFP); tier two, Ships-in-Own-Container (SIOC); and tier three, Prep-Free Packaging (PFP).

“The top tier of the pyramid, FFP, should be easy to open, recyclable at the curbside for customers, shipped without an Amazon Overbox and meet the requirements of tier two and three,” Wrightham explains.

“This ensures that the packaging is designed with both the customer and environment in mind and results in an optimized customer experience free of excess materials including hard plastic cases and bindings.”

“SIOC builds on the foundation of tier three but can be shipped without the need for an Amazon Overbox to help reduce packaging waste.”

“PFP is the entry tier of the program, where products should be shipped in an Amazon Overbox but require no additional preparation and are compliant with the ISTA 6-Amazon OVERBOX test. This tier is for products that are not suitable for shipping in their own containers, such as liquids and gels,” says Wrightham.

Accessible to all
Wrightham explains that any packaging can be tested in DS Smith’s Hinkley facility, regardless of the original manufacturer. If the vendor’s packaging does not pass the tests and needs to be improved, they can choose to work with DS Smith to enhance their packaging materials or make their own arrangements. Once changes are made, DS Smith will put the new packaging through the same tests.

“The challenges for vendors vary, depending on the combination of products and packaging that are delivered to customers,” Wrightham tells PackagingInsights.

“Many vendors have already begun the journey to reduce their use of plastics and consider alternative, recyclable materials following the increased attention that packaging sustainability has rightly received. With DS Smith’s expertise and purpose-built testing facility we can support this and ensure that packaging is sustainable and ISTA-6 compliant.”Click to Enlarge

A recent example of DS Smith’s efficiency in optimizing e-commerce packaging occurred when a major European FMCG company approached the supplier for help designing packaging that would allow them to bundle a number of low-value personal hygiene products into a highly desirable collection to drive e-commerce sales.

“As part of the process we integrated an easy tear-off strip without compromising the structural integrity of the box so that the end consumer gets the right impression and enjoyment from the packaging and the products,” Wrightham explains.

In addition to the incentives created by Amazon’s FFP program, it is becoming increasingly apparent that e-commerce packaging with sufficient durability makes good business sense. A recent DS Smith survey found that almost 1 in every 10 products purchased via an e-vendor is damaged before it reaches the end consumer due to inefficient packaging, while 75 percent of shoppers have received a damaged product by post in the last 12 months. The cost to e-vendors as a result of returned goods and lost customers is a big challenge which can be met with more durable, purpose-built packaging.

By Joshua Poole

To contact our editorial team please email us at editorial@cnsmedia.com

Related Articles

07 Dec 2018 --- British packaging group DS Smith is looking for a buyer for its plastics division, a move which was initially announced in October. Goldman Sachs is organizing the potential deal, which has been predicted to be worth US$800 million, Reuters reports. The company plans to focus on its fiber-based model – cardboard packaging – for the FMCG sector, a DS Smith spokesperson tells PackagingInsights.  
04 Dec 2018 --- UK packaging solutions company Parkside has launched a range of compostable laminates suitable for different applications. In the wake of rising plastic resentment and environmental concern, the number of compostable packaging options available on the market has increased, largely due to its “greener” image. Compostable packaging in new food and beverage launches has increased with a CAGR of 41 percent in the last five years, notes Innova Market Insights.
03 Dec 2018 --- Berlin Packaging L.L.C., a hybrid packaging supplier of plastic, glass and metal, has secured an investment of US$500 million from Oak Hill Capital Partners and Canada Pension Plan Investment Board (CPPIB), to facilitate the next stage of its growth. The Berlin Packaging management team, which includes Chairman and CEO Andrew Berlin, will also make a significant investment. Additional financial terms were not disclosed. The transaction is expected to close by the end of this year.
30 Nov 2018 --- In packaging news this week, DS Smith launched Tower Rack, its latest internal logistics innovation for the automotive sector and industries with a high part turnover. Mondi plans to invest €30 million (US$34 million) in its Corrugated Packaging facility in Bupak, Czech Republic, and The Felix Schoeller Group and New (India) Imaging Industries are partnering on a newly formed Joint Venture in India. Avery Dennison has entered into a partnership with SMAG Graphique to offer easier RFID (Radio-frequency identification) conversion solutions for their customers. Lastly, Nestlé is introducing a new Professional Degree Apprenticeship that specializes in packaging.
26 Nov 2018 --- Luxury packaging is a growing but increasingly competitive market. Luxury is often associated with elegance and expense, and when it comes to luxury packaging, companies focus on delivering products wrapped in style, innovative design and materials which provide a luxurious feel. Now, consumer demands are higher than ever, and a well-rounded product must do more to deliver on both content as well as exterior. Suppliers are exploring new and innovative ways to differentiate luxury packaging through enhanced aesthetics, increased sustainability and new connective capabilities, taking the market-focus beyond elegance and into new frontiers.