Feeling festive? Beer advent calendar delivers 10 percent saving in material cost on previous design

Feeling festive? Beer advent calendar delivers 10 percent saving in material cost on previous design

06 Dec 2018 --- Saxon Packaging, owned by Smurfit Kappa, has unveiled a novel advent calendar geared towards the adult consumer, suitable for containing 25 bottles of beer. The advent calendar is flexo printed and offered by the Beer Box Shop. The updated design delivers a 10 percent material reduction on previous Beer Box Shop beer advent calendars.

“After discussing their requirement with us, we looked at the design and were able to reduce the material quantity, thus resulting in a 10 percent saving in manufacturing costs and also a further saving on the delivery cost (as there is less weight). This was great news for Beer Box Shop, their customers and also the environment as less packaging was used,” notes Stuart Haggar, Business Development Manager at Saxon Packaging.

The design features a locking base to ensure the advent box maintained its sturdiness and that the flute direction of the cardboard is optimized for stability, Haggar explains to PackagingInsights.Click to Enlarge

“We have loved working on this project with Saxon Packaging and they have delivered an excellent solution which is more compact, saves on production costs and is easier to construct for our customers,” says Simon Hulse, Beer Box Shop’s Managing Director.

As the holiday season descends upon us, Unilever owned fragrance brand Axe, known as Lynx in the UK, has launched its new range of gifting sets in time for the holidays. London design agency PB Creative was tasked with the packaging enhancement, which aims to reduce complexity, increase sustainability and add a festive, luxurious feel to make the packs stand out on-shelf.

Sustainability was also a key driver here, again showing that no matter the occasion, sustainability is a permeating consideration in packaging design. Regarding the gifting sets, a packaging strategy was devised that eliminates the need for internal plastic trays, using predominantly paper-based materials to create a fully recyclable pack. As a result, gift configurations are flexible in pack, complexity across the whole portfolio has been reduced and sustainability maximized.

To contact our editorial team please email us at editorial@cnsmedia.com

Related Articles

10 Dec 2018 --- The a2 Milk Company has launched its fresh milk brand in 1 liter Pure-Pak cartons in the UK, as part of a new processing deal with Elopak customer Crediton Dairy. The UK fresh milk market has been dominated by plastic packaging with millions of bottles disposed of daily, but now the industry is seeing a high-rate of suppliers switching to carton packaging, notes Tim Smiddy, Managing Director of Crediton Dairy.
07 Dec 2018 --- British packaging group DS Smith is looking for a buyer for its plastics division, a move which was initially announced in October. Goldman Sachs is organizing the potential deal, which has been predicted to be worth US$800 million, Reuters reports. The company plans to focus on its fiber-based model – cardboard packaging – for the FMCG sector, a DS Smith spokesperson tells PackagingInsights.  
07 Dec 2018 --- In packaging news this week, Nestlé has launched the Nestlé Institute of Packaging Sciences, dedicated to the discovery and development of functional, safe and environmentally-friendly packaging solutions. United Caps has celebrated the manufacture of its 10 billionth closure over the past 12 months at its Hungary plant, while Smurfit Kappa has come out on top in two categories at the Estrella del Sur Awards, organized by the Argentina Institute of Packaging.
06 Dec 2018 --- A new US and Canadian study into the environmental effects of plastics has concluded that plastics are more sustainable than the material alternatives in terms of energy use, water consumption, solid waste, greenhouse gas emissions, ozone depletion, eutrophication and acidification. Published last month, the study conducted by the Plastics Division of the American Chemistry Council (ACC) found that replacing plastics with alternative materials such as paper and paperboard, glass, steel, aluminum, textiles, rubber and cork would result in significant net negative environmental impacts.
05 Dec 2018 --- DS Smith has joined the Amazon Packaging Support and Supplier Network (APASS) – a customer experience optimization program designed to ensure e-commerce packaging is more sustainable and durable. The supplier will offer testing services at its purpose-built and independent laboratory in Hinckley, UK, allowing e-retailers to guarantee that their packaging adheres to APASS requirements before next year’s deadline.