Feeling festive? Beer advent calendar delivers 10 percent saving in material cost on previous design

06 Dec 2018 --- Saxon Packaging, owned by Smurfit Kappa, has unveiled a novel advent calendar geared towards the adult consumer, suitable for containing 25 bottles of beer. The advent calendar is flexo printed and offered by the Beer Box Shop. The updated design delivers a 10 percent material reduction on previous Beer Box Shop beer advent calendars.

“After discussing their requirement with us, we looked at the design and were able to reduce the material quantity, thus resulting in a 10 percent saving in manufacturing costs and also a further saving on the delivery cost (as there is less weight). This was great news for Beer Box Shop, their customers and also the environment as less packaging was used,” notes Stuart Haggar, Business Development Manager at Saxon Packaging.

The design features a locking base to ensure the advent box maintained its sturdiness and that the flute direction of the cardboard is optimized for stability, Haggar explains to PackagingInsights.

“We have loved working on this project with Saxon Packaging and they have delivered an excellent solution which is more compact, saves on production costs and is easier to construct for our customers,” says Simon Hulse, Beer Box Shop’s Managing Director.

As the holiday season descends upon us, Unilever owned fragrance brand Axe, known as Lynx in the UK, has launched its new range of gifting sets in time for the holidays. London design agency PB Creative was tasked with the packaging enhancement, which aims to reduce complexity, increase sustainability and add a festive, luxurious feel to make the packs stand out on-shelf.

Sustainability was also a key driver here, again showing that no matter the occasion, sustainability is a permeating consideration in packaging design. Regarding the gifting sets, a packaging strategy was devised that eliminates the need for internal plastic trays, using predominantly paper-based materials to create a fully recyclable pack. As a result, gift configurations are flexible in pack, complexity across the whole portfolio has been reduced and sustainability maximized.