Eb5 - The Proven Anti-Aging Skincare Product Line - Announces New Formula And New Look

Eb5, a pharmacist-created brand of skincare products that has helped women retain their youthful appearance for over five decades, introduced a new formula and new packaging for its products.

Eb5, a pharmacist-created brand of skincare products that has helped women retain their youthful appearance for over five decades, introduced a new formula and new packaging for its products. The traditional eb5 formula is a patented blend of wrinkle-reducing Vitamin A, free-radical fighting Vitamin E, strengthening Vitamin B, and natural botanical ingredients including moisture-encouraging Oat Flour and soothing Comfrey Root. It has been carefully perfected for more than 60 years, and is proven to reduce the appearance of wrinkles and fine lines, remove signs of inflammation and restore moisture to dry, aging skin.

The reformulated blend being introduced maintains those anti-aging benefits and adds further refinements in an even healthier formulation that is paraben-free, vegan, gluten-free, non-GMO, fragrance-free, hypo-allergenic and cruelty-free. “Eb5 products have withstood the test of time by meeting the evolving needs of our customers,” said Donna Heldfond, President and CEO of eb5. “We are so proud to offer a new formula that is simpler and healthier than ever while maintaining the anti-aging power that our loyal customers have come to expect from eb5.”

New Packaging:

The reformulation coincides with updated packaging for all eb5 products. The new packaging boasts a cleaner, more contemporary design that reflects the modern formulation of the product inside.

The “Original Wrinkle Cream”:

Eb5 traces its roots back to 1904 when pharmacist Samuel Held fond opened the Held fond Drug Co, in Portland, Oregon. Samuel and his son Robert spent their careers creating life-changing remedies for customers of the apothecary. One such remedy combined a unique, highly absorbent, non-greasy ointment base with essential vitamins and other natural ingredients. In 1980, Pharmacist Heldfond. leveraged that compound to formally launch the eb5 brand, the popular “five creams in one” anti-wrinkle cream that women have relied on for generations. Still popular in the 21st century, eb5 is considered “the original wrinkle cream.”

Source: Eb5