Epson launches colored shipping label software for elevated customer branding

11 Sep 2023 --- Epson is introducing its Label Boost software for colored shipping label printing. The new software is compatible with most Epson ColorWorks printers and businesses to easily add full-color coupons, targeted ads, secondary labels and dynamic content to shipping labels.

The color label printer manufacturer says the software creates new opportunities for businesses to leverage shipping labels for marketing, reduce material and labor costs and streamline operations.

“Retailers and direct-to-consumer manufacturers are always looking for creative and affordable ways to grow revenue and build customer loyalty,” says Tessa Kohl, product manager of DX Solutions, Epson America.

“Adding colorful messages in the form of branded content, secondary labels, coupons and ads to shipping labels is a unique way for businesses to tap into innovative marketing, to help elevate branding, improve shipping accuracy and streamline operations.”

The software enables businesses to leverage shipping labels for marketing, and material and cost reduction. The new software is being demonstrated in Epson’s booth at the Parcel Forum in Nashville, US, September 11-13 and at Pack Expo 2023 in Las Vegas, US. As one of the largest color label printer manufacturers in the labeling and packaging industry, Epson will showcase how its new Label Boost software can help professionals in the package fulfillment industry improve processes and support companies with increased competition and higher costs.

More engagement, less cost
Businesses can use Label Boost software to apply secondary labels, such as regulatory or shipping-and-handling labels, or to highlight critical information, such as parcel count or expedited shipping, to promote accuracy and timeliness of delivery.

Label Boost software is designed for hassle-free deployment, so the bulk of the label creation process remains the same, with modification of the existing label only at the very last step before printing.

It works alongside existing shipping software so delivery operations can run seamlessly. Label Boost is compatible with ZPL-driven software used by many national couriers, and labeling solutions such as BarTender and Loftware. Businesses can automatically choose the messaging they want to attach based on a customer’s location, delivery date or other key variables.

Label Boost software is compatible with most Epson ColorWorks printers, ensuring labels are printed with “exceptional” image quality without recurring software fees.

Label Boost software benefits include:

• Elevate branding: Increase customer engagement by including promotions, product announcements and cross-promotional opportunities on shipping labels.
• Reduce operational costs: Reduce material and labor costs while improving shipping processes for businesses adding secondary labels.
• Improve shipping accuracy: Highlight information on shipping labels to provide clear instructions for packages.

Edited by Natalie Schwertheim

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