Demand for fiber-based packaging has been rising steadily as pressure against plastics, particularly single-use plastics, has gathered momentum among consumers and legislation globally. To meet this demand, packagers have been developing products with characteristics that can mimic plastics while maintaining higher environmental standards. Sanna Fager, chief commercial officer at PulPac, notes that the fiber-based packaging market has seen significant growth in the past year, driven by advancements in barrier solutions that make fiber suitable for a wider range of products. “Enhanced performance and aesthetics have boosted demand, especially in premium sectors,” she says.
