Finally, What's Perfect for Him is Also Perfect for Her

This unique, dark beer has what guys want—rich, full-flavored beer—with what ladies want—delicious, smooth chocolate—making it the perfect gift.

01/01/06 - While candy is a traditional gift for Valentine’s Day, it is no surprise that any beer enthusiast would prefer a quality brew instead. The brewers at Samuel Adams have taken an exclusive blend of chocolate and combined it with the world’s finest hops to create Samuel Adams® Chocolate Bock, a limited-edition chocolate beer that is the ideal gift for you and your loved one to share this Valentine’s Day. This unique, dark beer has what guys want—rich, full-flavored beer—with what ladies want—delicious, smooth chocolate—making it the perfect gift.

"The brewers at Samuel Adams have worked hard to create a variety of over 18 distinct styles of beer, and we take pride in this truly exceptional brew," said Jim Koch, Founder and Brewer of Samuel Adams beers. "With Samuel Adams Chocolate Bock, two of life’s greatest pleasures, beer and chocolate, can now be enjoyed together. Valentine’s Day is a holiday meant to be shared with a loved one, and Chocolate Bock is a brew that beer enthusiasts will love to share."

While Samuel Adams Chocolate Bock is the perfect accompaniment to a Valentine’s Day meal, why not make it a part of the meal? Chef David Burke, of New York’s renowned davidburke & donatella has teamed up with Samuel Adams to create one-of-a-kind, delicious recipes ideal for two with Samuel Adams Chocolate Bock as the key ingredient. Among the tempting recipe ideas are a Chocolate Bock Bread Pudding, a Chocolate Soy Honey Glaze and Samuel Adams Chocolate Bock Pineapple Barbecue Sauce, a perfect accompaniment to roasted chicken or duck.

As with all Samuel Adams brews, Chocolate Bock is made with only the finest ingredients including an exclusive blend of Scharffen Berger® cocoa beans from Ghana, which enhance its aroma and the flavor of the two-row pale malt, as well as Munich, caramel, and chocolate malts. This combination of malts with Tettnang and Spalt hops, creates a rich, dark, and satisfying brew. A hint of vanilla is also added to help meld the symphony of flavors together and create a full-bodied taste with a smooth, velvety finish.

Packaged in a manner deserving of such a distinct beer, Samuel Adams Chocolate Bock comes in a 750 ML amber bottle with a specially embossed pewter label, making it the perfect brew for two.

Samuel Adams Chocolate Bock will be available in select off-premise accounts beginning in February 2006 for a suggested retail price of $14.99.

<B>ABOUT THE CHOCOLATE</B>

Long-time friends Robert Steinberg and John Scharffenberger founded Scharffen Berger® Chocolate in 1996, making it the first American chocolate manufacturer to be founded in 50 years. Their first batch of chocolate was created a year later in San Francisco and since then it has grown in popularity among renowned chefs and bakers like Julia Child and Todd English, as well as consumers. This chocolate is so unique because of its rare ingredients like Venezuelan Criollo Cacao beans as well as varieties from Madagascar, Trinidad, Ghana and Papua New Guinea. These hand-selected beans are roasted in small batches, producing a dense, concentrated flavor then ground with a large-crystal cane sugar and whole-bean Tahitian and Bourbon vanillas before being conched into lush liquid chocolate. For more information, visit the Web site at www.scharffenberger.com.