Greatview boosts portfolio circularity with FSC-certified carton pack material

14 Jun 2022 --- Greatview is introducing its “first sustainable packaging solution” in partnership with INEOS and UPM Biofuels. Made primarily from FSC-certified paperboard, Greatview’s aseptic packaging material is considered environmentally sustainable as it uses natural feedstock from sustainably-managed forests and other controlled sources. 

With the official launch of Greatview Planet this month, Greatview says it is responding to the growing demand for environmentally sustainable packaging solutions for liquid dairy and non-carbonated beverages. 

To protect the product inside, the cartons are laminated with polymers.

Greatview Planet increases the share of renewable content linked to the forest by using bio-attributed, mass-balanced polymers made from tall oil-based bionaphtha, fully certified to the globally recognized Roundtable on Sustainable Biomaterials (RSB) standard. Tall oil is a residue of the pulping process and originates from forests.

The company says the product launch is in line with the development of the circular economy by increasing the share of renewable, wood-linked material in the packaging.

A “future beyond fossils”
Juha Rainio, sales and marketing director at UPM Biofuels, explains: “We replace fossil-based feedstocks with renewable alternatives. An example is our UPM BioVerno naphtha, produced from tall oil in our Lappeenranta Biorefinery in Finland.”

“Our aim is to create a future beyond fossils which we can now make happen together with the RSB, INEOS and Greatview.”

“The new INEOS product that Greatview uses is made from UPM’s bionaphtha, converted into a 100% bio-attributed polymer using 100% renewable wind power. This new polymer gives Greatview a competitive edge based on a certified [environmentally] sustainable product range,” adds Rob Ingram, CEO at INEOS Olefins & Polymers Europe. Greatview is responding to the growing demand for environmentally sustainable packaging solutions for liquid dairy and non-carbonated beverages. 

A “plug & play solution”
At the Greatview factory in Halle, Germany, the new bio-attributed polymer is used to laminate the paperboard and produce the aseptic carton pack. 

The whole value chain for the bio-attributed polymer and Greatview’s production facility in Halle are certified to the RSB Sustainability Standard (RSB Global).

To ensure low environmental impact during manufacturing, the Halle factory runs with 100% green electricity, is equipped with modern, resource-efficient production lines and certified according to ISO 14001 (environmental management) and ISO 50001 (energy management), in conjunction with other standards.

Food safety assured
The bio-attributed polymer used in Greatview Planet has the same material property as conventional polymer, guaranteeing the same high quality and food safety in the carton packs. 

Alongside the value drivers “sustainability, quality and food safety,” the company says Greatview Planet is a “plug & play solution” – ready to run on the customer’s filling line without any downtime or additional waste in case of a switch from standard Greatview packaging material to Greatview Planet. 

Maintaining high line efficiency and causing zero additional waste are further environmental sustainability benefits while also ensuring low filling costs and attractive total cost of ownership (TCO) of the whole carton filling system, concludes the company. 

Edited by Natalie Schwertheim

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