Ecover, the pioneer of green cleaning products, has launched a friendly and modern redesign of its plant-based, recyclable cleaning products, in celebration of the company's 35th anniversary. The new designs merge ecofriendly formulas with fun, approachable packaging and light, fresh, naturally derived fragrances. The liquid laundry and dish products were enhanced with a better price point and improved efficacy to give added confidence that green cleaners really do work.