Groupe GM Announces Exquisite Re-Design Of Its Legendary "Eau Imperiale" Collection With French Perfumery Guerlain
Groupe GM, a leading international distributor in the hospitality amenity industry, will soon offer an exclusive new design for their Eau Imperiale collection of bathroom amenities, which was created for the legendary French perfume house Guerlain in 2009.
Groupe GM, a leading international distributor in the hospitality amenity industry, will soon offer an exclusive new design for their Eau Imperiale collection of bathroom amenities, which was created for the legendary French perfume house Guerlain in 2009. Tradition meets innovation to deliver the exclusive new packaging of the collection, which will be available to hotel guests in the most prestigious of hotels from September 2016. The Guerlain hotel line centers on the iconic Eau de Cologne Imperiale. This fresh, citrusy fragrance was first created in 1853, in homage to Empress Eugenie, the wife of Napoleon III and last empress of France. President of Groupe GM, Laurent Marchand, explained the appeal of Guerlain: “This is a brand with an outstanding story and an intriguing heritage spanning five generations of perfumers over nearly two centuries. We are very pleased to be able to offer the exquisite re-designed collection of the Eau de Cologne Imperiale to our most prestigious Clients”.
The famous Eau de Cologne Imperiale strikes a delicate harmony around refined floral accords. Its fresh citrus notes of lemon and bergamot flirt with petitgrain, while the floral magic of neroli softens this citrusy bouquet. Created with the Guerlain laboratories, the formulations were developed with the safest ingredients and in line with international cosmetic standards. Hotel guests can indulge in the most carefully elaborated textures, which reflect the rich quality of Guerlain products. Featuring a new shampoo, conditioner, shower gel and body lotion design in 55ml, 75ml and 130ml sizes, a 45g glycerine filmed soap, as well as 40g and 80g vegetable cardboard box soaps, the range is presented on a bespoke tray, with each bottle embossed with the Guerlain logo. A special VIP box, including 1 x 100ml Eau Imperiale, 4 x 55ml amenities bottles, 40g cardboard box soap and 45g glycerine soap will also be available.
Source: Groupe GM
