Harley Street Skincare Packaging Redesigned For Retail Rollout
A firm celebrity favorite, Harley Street Skincare was originally designed for use following cosmetic or reconstructive surgery and serious acne conditions. The range has evolved into a luxurious, highly technical brand that mixes sophisticated anti-ageing technologies and skin treatment serums.
A firm celebrity favorite, Harley Street Skincare was originally designed for use following cosmetic or reconstructive surgery and serious acne conditions. The range has evolved into a luxurious, highly technical brand that mixes sophisticated anti-ageing technologies and skin treatment serums. The new design dispenses with brushed silver bottles and white plastic tops and replaces them with clean lines and touches of color that reference the ranges clinical roots. The new, simpler design ensures the range exudes luxury and has standout against a sea of competitors.
The silver caps reference medical instruments, while the apple red calls on the apple stem cells found in the stem solution. The cobalt blue and aqua green recalls the jars found in traditional chemists. "The original package design was perfect for our clinic, when we had a captive audience that had already bought into the Harley Street Brand," said Lesley Reynolds, Owner, Harley Street Skin Clinic. "Attracting a wider consumer audience that is already inundated with skincare choices is extremely challenging. It requires a standout design and the ability to communicate our brand values clearly. That is exactly what umbrellabrand has created for us," said Lesley. The Harley Street Skincare range is being stocked by leading department stores around the country.
Source: Harley Street Skin Clinic
