Imation to introduce new cartonboard packs for CDs and DVDs in Europe

Imation Europe, a leading supplier of removable data storage media, is to use the innovative 'DBS Discbox Slider' packs from Stora Enso. According to a recent market study, a great majority of consumers prefer 'DBS Discbox Slider' to other optical disc cases because of its convenient size, the practical configuration of two discs in one case and the environmental benefits.

Imation Europe, a leading supplier of removable data storage media, is to use the innovative 'DBS Discbox Slider' packs from Stora Enso. According to a recent market study, a great majority of consumers prefer 'DBS Discbox Slider' to other optical disc cases because of its convenient size, the practical configuration of two discs in one case and the environmental benefits. The world market volume for DVD Rs is increasing rapidly, from 2.5 billion units noted in 2004 to predicted 3.8 billion units in 2005, while the volume for CD-Rs is levelling off at eight billion per year. Imation holds the number one position in the world in CD-Rs, with a market share of 12%, and is one of the top 5 brands in the DVD R market. Stora Enso's and Imation's joint aim is to establish DBS as a new standard for packaging CD-Rs and DVD Rs.