Innovation to the packaging
Danone’s new packaging has incorporated the new packaging rounded base in all their brands for you to enjoy an optimal consumer experience.
Danone’s new packaging has incorporated the new packaging rounded base in all their brands for you to enjoy an optimal consumer experience.
Danone has already begun expanding its new package of round shape designed to provide a new and better consumer experience. If the first of its brands to incorporate cutting-edge design was Activia, now join the initiative Vitalinea, Savia and density. The pack changes will begin to arrive progressively to establishments and retail outlets throughout the month of July.
The new packaging design for Danone, makes better use of the product and is designed to interact more effectively with the spoon, offering a new consumer experience. This innovation is the result of more than 3 years of research aimed at developing a package that facilitates the consumption of yoghurt and associated with the concept of "scoop", which as its name suggests, describes the ease with which consumers can have all the product at the time of consumption.
In addition to optimizing the mentioned consumer experience, the new packaging also makes it easier to save time, facilitating the recognition of the product and its varieties more quickly. With the same amount as the traditional container Danone (125g.), the new pack can make better content and improve their consumption through optimal interaction between the container and spoon. The new design has been preferred by 85% of consumers in the last test of the product.
Source: Danone
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