Isklar Picks Up Prestigious Commercial Effectiveness Award

The authoritative awards are judged by brand owners and this year’s judging panel included senior marketers from companies, such as Heinz, Kraft, GlaxoSmithKline and Sony.

2/22/2011 --- Natural glacial mineral water Isklar has won a silver Design Business Association Design Effectiveness Award for its dazzling design created by integrated branding agency Blue Marlin. Blue Marlin also won silver for its stunningly successful work for functional water Balance Water in the US.

The DBA Design Effectiveness Awards is the only scheme that rewards effective design using hard commercial data as the key judging criteria. It is of great importance to design as a discipline, as well as to individual agencies, as it demonstrates the selling power of design and the affect it has on the bottom line. The authoritative awards are judged by brand owners and this year’s judging panel included senior marketers from companies, such as Heinz, Kraft, GlaxoSmithKline and Sony.

Isklar’s success has been remarkable. The brand grew 619 per cent in the 12 months to April 2010 (Neilsen) despite the total UK mineral water market experiencing an environmental backlash, being under immense competitive pressure and seeing volume continue to decline overall.

Last year Blue Marlin picked up a bronze award for its brand identity work for jewellery and homewares retailer Hiho. Blue Marlin’s other win is an equally powerful demonstration of design that pays its way. Balance Water is a niche product in Australia and the US with ambitions to make it as a mainstream brand in general distribution. Balance Water experienced
800 per cent growth following the redesign, which paid for itself within 12 weeks.