It's Time To Deside With New Twix® Packaging

The time has arrived. Left TWIX® and Right TWIX® each have their own unique package, meaning fans can finally have two of their favorite cookie caramel chocolate bars in every TWIX® pack. For everyone having a tough time choosing, TWIX® is prepared to help fans pick which side is right (or left).

The time has arrived. Left TWIX® and Right TWIX® each have their own unique package, meaning fans can finally have two of their favorite cookie caramel chocolate bars in every TWIX® pack. For everyone having a tough time choosing, TWIX® is prepared to help fans pick which side is right (or left). Custodians can grab a new Left TWIX® pack, but janitors will want to grab a Right TWIX®. Singers – Left TWIX®, vocalists – Right TWIX®. Bouncers should go for Left TWIX®, but doormen, clearly, Right TWIX®. See, it's easy.

"TWIX® is out to celebrate things in the real world that are the same, but different – just like Left TWIX® and Right TWIX®," said Allison Miazga-Bedrick, TWIX® Brand Director, Mars Chocolate North America. "We know many fans have a preference when it comes to Left or Right TWIX® and we're excited to offer a pack for each side." To help introduce the new Left TWIX® and Right TWIX® packs, the brand debuted the LeftTWIX Vinyl Shop / RightTWIX Record Store at SXSW Music Festival. TWIX® will continue to appear at music festivals over the next several months, including Lollapalooza, Music Midtown and iHeartRadio Music Festival, asking fans to deSide: LeftTWIX or RightTWIX.

The brand will roll out a new 15 second television advertising spot, "Undertaker/Mortician," and 30 second online videos, created by BBDO New York. Additionally, the campaign will include new Hispanic spots – 15 second television advertising spots as well as 15 and 30 second online videos, each with unique storylines.

Source: Mars Chocolate