Jean-Paul Gaultier Le Beau Male Tin By Crown

The design of the tin needed to convey the unique qualities of the scent while maintaining Jean-Paul Gaultier’s brand uniformity on perfume counter shelves.

The design of the tin needed to convey the unique qualities of the scent while maintaining Jean-Paul Gaultier’s brand uniformity on perfume counter shelves.  Retaining the brand’s iconic cylindrical shape, the tin has a narrower profile than those of its brother perfumes, combined with a cool icy-blue gloss varnish to communicate the crisp, revitalizing quality of the product inside. Beneath the embossed Jean-Paul Gaultier logo, the name of the scent is designed to look like it has been handwritten on misted glass. The eau de toilette is available on French store shelves since March 2013 supported by a large billboard campaign. The tin is manufactured at Crown’s facility in Carillon-sure-Seine (Burgundy, France) and is available in 40 ml, 75 ml and 125 ml formats.

Source: Crown Cork