K3® D Creates New Opportunities in Packaging Decoration
The Diepoldsau, Switzerland site of packaging manufacturer Greiner Packaging International has taken another important step in further developing the K3® packaging technology: as a decoration variant for cup packaging, K3® D is as flexible as sleeves for cup packaging and provides new ways for making dairy products stand out at the POS.
The Diepoldsau, Switzerland site of packaging manufacturer Greiner Packaging International has taken another important step in further developing the K3® packaging technology: as a decoration variant for cup packaging, K3® D is as flexible as sleeves for cup packaging and provides new ways for making dairy products stand out at the POS. In German, the abbreviation K3® stands for Karton-Kunststoff-Kombinationen (cardboard-plastic combinations), and the D stands for the deformability of the cardboard wrap in the third dimension.
Communication and tactile appeal
As with classic K3® packaging, K3® D packaging solutions win people over through excellent communicative properties. Your carton wrap can be imprinted on both sides, with up to six colors on each side, through offset printing. The inner side of the cardboard wrap is often used for marketing and communication or additional product information. The surface of the cardboard material feels comfortable and "warm" to the touch. This tactile advantage complements the visual advantages of cups with special shapes.
Sustainability with Swiss roots
A large portion of K3® packaging is renewable raw material or recycled cardboard. This makes it the number one choice when it comes to sustainability. Its advantages include an excellent CO2 balance, reduced use of plastic, low intrinsic weight, and corresponding energy efficiency during transport. K3® technology has proven itself for years across Europe – in various diameters and shapes, and in the form of multipacks. It has its roots in Switzerland, at the Greiner Packaging site in Diepoldsau, which continues to provide the critical impulse for its further development.
Source: Greiner Packaging International
