Kingsmill 50/50 Now in Price Marked Packs
To help convenience retailers boost bakery sales, Kingsmill has launched price-marked packs for Kingsmill 50/50 800g loaves.
To help convenience retailers boost bakery sales, Kingsmill has launched price-marked packs for Kingsmill 50/50 800g loaves.
Price marked packs are a valuable tool for driving sales, with research indicating that almost a half (44%) of all shoppers are more inclined to buy a product which is price marked as it gives them confidence that they are getting good value for money.
With an increasing awareness on the importance of healthy eating, the growth of sliced bread is being driven by healthier varieties of its kind, like Kingsmill 50/50, the fastest selling healthier white loaf and the number one healthier white bread in impulse.
Guy Shepherd, Category Director, Allied Bakeries said: “Kingsmill 50/50 is already a favourite with consumers, and is five times bigger than any other healthier white bread brand.
“The loaf suits a variety of tastes, for customers who want the goodness of whole grain in a white loaf, as Kingsmill 50/50 contains 55% of the daily wholegrain allowance in just two slices.
“Price marking this much-loved product helps us to reassure shoppers that they are getting great value for money.”
Kingsmill 50/50 loaves are now available, price marked at £1.
Source: Allied Bakeries
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