LFH launches new Xmas packs for Lierne Bakery
LFH was briefed to create a unique pack structure and graphics for Lierne’s Christmas (Julefryd) cakes, reflecting the brand’s history and traditional values as an authentic, homemade cake producer, according to LFH.
LFH was briefed to create a unique pack structure and graphics for Lierne’s Christmas (Julefryd) cakes, reflecting the brand’s history and traditional values as an authentic, homemade cake producer, according to LFH.
The graphic treatment was inspired by a typical ‘Scandinavian Christmas’, with a new brand mark symbolising piped icing, telling the story of Lierne Bakery’s origins, as well as linking the different products in the range, the firm said.
LFH creative director Chrissy Levett said: “The simple depiction of the winter scene communicates the warmth and cosiness of a traditional Christmas, making Lierne Bakery a natural choice not only for everyday use, but also as a gift.
“To maintain the brand’s authenticity, we sourced a carton board structure which, when printed on the reverse, creates a natural, homemade feel.”
Camilla Berner T¢sdal, marketing manager for Rieber & Son, added: “LFH’s Connected Expertise approach really benefitted this project – from initial strategic thinking through to structural and graphic design, production and technical expertise throughout entire process. We were able to deliver a unique solution to market within tight timelines.”
Source: LFH
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