Louisiana Food Company Announces New Packaging for Best Selling Jammin' Jambalaya
"We think the switch to paper cans will make our products jump off the shelves as shoppers walk by, because our eye-catching label artwork is now so very apparent," said Mr. Loflin.
Sep 23 2011 --- Louisiana Food Company, a purveyor of "Certified" Louisiana specialty food products, announced that, beginning early in the fourth quarter, its best-selling packaged dry product, Jammin' Jambalaya, will be packaged in economical, environmentally friendly "paper cans." According to LUSI's President, David Loflin, the company's switch to paper cans is important in three significant ways: greater impact of striking label artwork, greater flexibility of use in retail displays and, most importantly, lower packaging cost per unit. LUSI plans to make the first deliveries of its newly packaged Jammin' Jambalaya early in the fourth quarter of this year.
"We think the switch to paper cans will make our products jump off the shelves as shoppers walk by, because our eye-catching label artwork is now so very apparent," said Mr. Loflin. "And as for our Jammin' Jambalaya, it has become our best-seller -- it's a great-tasting version of a South Louisiana favorite," he added.