Lyons Seafoods re-launches with fresh, modern look
Lyons Seafoods, Europe’s leading processor of king prawns, has re-launched its branded product range with a fresh, modern design.
The re-branded packaging gives Lyons Seafoods a more contemporary feel and a stronger association with seafood.
“To ensure our packaging design is up to date and in line with our brand values, we’ve modernised our branding, putting greater emphasis on the link between Lyons and seafood,” said Paul Vita marketing director at Lyons Seafoods. “The design re sets the benchmark in the category, inspiring consumers to cook with seafood and providing the reassurance that they are buying products that are always responsibly sourced.”
“The combination of strong, iconic branding, stand-out photography and a clear on-pack product description delivers powerful on shelf impact in-store and feedback from consumers has been exceptional. They now view Lyons Seafoods products as fresh, modern, stylish and tasty, and independent market research shows the re-design makes our products ‘the best looking seafood brand in supermarkets’.”
The new-look packaging will be rolled out across the whole Lyons Seafoods chilled and frozen range in retail and foodservice between late September and Christmas.
Source: Lyons Seafoods
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