Making Packaging Work Magic

Packaging manufacturer Superfos works intensively to constantly develop features and guide its customers to find the magic combination that make a packaging solution unique to a brand.

24/10/06 At Emballage 2006 in Paris, Superfos will demonstrate how unique feature combinations and strong packaging solutions can create magic for brand preferences.

Packaging is paramount for perception. And perception is paramount for brand preferences. Packaging manufacturer Superfos works intensively to constantly develop features and guide its customers to find the magic combination that make a packaging solution unique to a brand. And the opportunities are endless.

Breaking the code

“At Superfos, we focus greatly on value adding features to help create new market opportunities. One example is the broad of inserts build into the pack, offering two pots in one; another is our new label with metallic look on our classic Paintainer. This presents an opportunity for premium branding in a sharp metal look without compromising pack performance,” explains Communication Manager Annette Gottsche and continues:

“Another important part of a solution is finding the right combination of pack, features and appeal to support and visualize the benefits for the consumer. For example, Superfos has developed a strainer featuring a long handle which is better fastened to the pot and makes the strainer visible to the consumer.”

First-mover opportunities

This is also how Superfos has managed to be the first to offer European customers with products with chemical or otherwise hazardous contents a unique first-mover opportunity with an all-round child-safe and user-friendly solution certified according to the latest NF EN ISO 8317 standard.

“It is all about how can you combine features and break a code. In this case, we needed to accommodate two opposite demands i.e. hard to open vs. easy to open. The solution is a combination of a flex-system that is only easy to open if you are acquainted with the technique. To make it easy for adults to decode and open the mechanism the pack is equipped with an explicative logo showing the method,” explains Annette Gottsche.

Be part of the magic at Emballage 2006

Relax a couple of hours, find out how Superfos work and see examples on value adding packaging designs and features setting new standards for use, perception and positioning of brands? Get entertained with the magical line between perception and reality? These are some of the issues on the agenda during our instructive afternoon event on the second day of Emballage 2006, hosted by Superfos together with an internationally acclaimed illusionist. To attend please go to www.superfos.com and download the invitation.

“To be able to give our customers a truly unique experience in the company of Superfos, we have made the decision to concentrate our resources on this one trade fair. Our stand will be placed at the centre of the fair, and we have designed a spectacular set-up to present our broad selection of innovative packaging solutions. This is topped of with our magical seminar, which will give food for thought,” ends Annette Gottsche.