Maldon Salt gets new look from Pearlfisher
Design agency Pearlfisher has created the new packaging and brand identity of UK salt brand – Maldon Salt. Essex-based Maldon Crystal Salt Company is a family-run business.
Design agency Pearlfisher has created the new packaging and brand identity of UK salt brand – Maldon Salt. Essex-based Maldon Crystal Salt Company is a family-run business.
Pearlfisher creative director Natalie Chung said: “The packaging celebrates the depth and quality of the product with confidence and character allowing us to tell the story of Maldon from its heritage to its modern relevance in a way that was tasty, bold and natural – just like the salt.”
The new brand identity for Maldon also celebrates the “natural elements of Maldon salt”, according to Pearlfisher.
The new strapline on the packaging states ‘Seasoning with substance – Loved by chefs the world over’.
The pack has launched in the UK and will be rolling out across Europe and the rest of the world this month (July).
Source: Pearlfisher
All content and features on this website are copyrighted with all rights reserved. The full details can be found in our privacy statement
