22 Jun 2022 --- A study released today by printing company R.R. Donnelley & Sons Company (RRD) has found the packaging market’s most pressing challenges are forcing decision-makers to shift priorities and rethink operations, with 90% changing how their packaging is sourced. The Unpackaging Reality Report explores how converging disruptive issues like supply chain volatility, inflation, labor shortages and increasing environmental sustainability pressures have impacted the industry. “RRD’s new Unpackaging Reality Report explores how brands are approaching packaging, coping with challenges, and pursuing adaptive opportunities to survive and succeed in an evolving marketplace,” Lisa Prunett, RRD’s president of packaging solutions, forms and labels, and retail solutions, tells PackagingInsights.“Like most business functions, packaging decisions are being made in a quickly evolving market. Virtually all respondents – 96% – agreed that supply chain disruptions and inflation have impacted overall operations, such as budgets, timelines and sourcing.”
