Martini range gets a new look
The MARTINI® Sparkling Wine portfolio, part of Bacardi Brown-Forman Brands, reveals its stylishly repackaged look to further emphasise its premium credentials and Italian heritage.
The MARTINI® Sparkling Wine portfolio, part of Bacardi Brown-Forman Brands, reveals its stylishly repackaged look to further emphasise its premium credentials and Italian heritage. Available now, the refreshed bottle and label design for MARTINI Prosecco, MARTINI Rosé and MARTINI Asti comes as the range strengthens its position to become the number one sparkling wine brand in the off-trade this Christmas.
The front labels now feature a premium, textured surface with a gold foil edge and an embossed MARTINI logo. The foils also have added texture with more prominent MARTINI branding that will ensure on-shelf standout and appeal as the key Christmas selling period approaches. The packaging refresh is showcased on all 75cl bottles of MARTINI Sparkling Wine and further accentuates the premium presentation of the product range.
In addition, each MARTINI Sparkling Wine bottle features a stylish neck collar displaying one of the recent accolades awarded to the range at the 2011 International Wine & Spirit Competition. MARTINI Rosé received a coveted Silver Award, whilst both MARTINI Prosecco and MARTINI Asti were awarded Bronze status. The collars serve to provide consumers with information on the individual sparkling wine as well as serving suggestions, leading with a background colour that complements each variant.
Liam Newton, Marketing Director at Bacardi Brown-Forman Brands, comments, “Looks do matter in the world of sparkling wines and we want the MARTINI Sparkling wines range to be something consumers are proud to display and serve to friends and family, especially during the Christmas period. We’re confident that the packaging refresh coupled with the reassurance of the MARTINI name and the collars featuring some of our latest quality awards will appeal to consumers and help us become the number one Sparkling Wine brand in the off-trade over the festive season. We would recommend that retailers stock up and merchandise all MARTINI Sparkling Wines together and in a prominent position on-shelf for maximum impact or even better use MARTINI as part of their seasonal displays.”
MARTINI has been producing top quality sparkling wines since 1863. It is one of the fastest growing major brands of sparkling wine in Multiple Grocers and is currently the number two brand in the off-trade. MARTINI Sparkling Wines are currently worth £20.3m in the off-trade and growing by +43% in value and 32% in volume year on year and outperforming the total sparkling wines category. The range continues to grow in popularity driven by MARTINI Prosecco and MARTINI Rosé both of which were launched in 2010. MARTINI Asti was also the single bottle with the highest level of sales in the Multiple Grocers at Christmas 2010 making it a Christmas must stock for this year.
Source: Bacardi Brown-Forman Brands
All content and features on this website are copyrighted with all rights reserved. The full details can be found in our privacy statement
