New outfit for Bronte Giants range

19 Sep 2011

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Following last year’s successful addition of Custard and Bourbon Creams to the Bronte Giants family, the range has undergone a makeover with each Giant now featured in its very own eye-catching, impulse friendly display pack.

“Bronte Giants new display case is smaller than before making it an even better fit on the counter or on crowded shelves, and the new styling is sure to make it stand out” said Amy Coles, Bronte Marketing Manager. “Now it’s even easier to capture the Giant sales and Giant margins you can get with Bronte Giants”.

Commenting on the opportunity Amy continued: “People often say that biscuits are smaller than they used to be. For those who love Custard and Bourbon creams, at 65g Bronte Giants really are the ‘cream of your dreams’! Britain is a nation of snackers and we spend on average at least an hour travelling every day, so it’s hardly surprising that 2 in 3 adults snack on-the-go. Our Giants are perfect for those looking for a naughty and indulgent treat while on the move.”

Bronte Giant Custard Cream has a deliciously crumbly biscuit base and top, filled with a creamy custardy centre, while the Giant Bourbon Cream has the all the features of a traditional bourbon with a full-on chocolatey filling. The Giant Fruity Oat is packed full of juicy raisins and oaty goodness, the Choco Fudge Cookie is the perfect combination of fudge and milk chocolate pieces and the Triple Choc Cookie is crammed full of delicious milk and white chocolate chunks.

To coincide with the introduction of the new look packaging, Bronte is delighted to announce a sponsorship deal with the rugby league side Huddersfield Giants, making Bronte Giants the ‘new’ official snack of the team. As part of the new deal Bronte will receive sampling opportunities at the team’s Galpharm Stadium, inclusion in official match day programmes and team literature, branding in the stadium as well as access to players for promotional purposes and competition opportunities.

Commenting on the great new Giant deal, Richard Thewlis Managing Director of the Huddersfield Giants said: “Bronte is another great brand to add to our portfolio of partners, and I’m sure our fans will love trying the biscuits at our next home game against Harlequins on Sunday 4 September. Giants staff have been lucky enough to test the products and the cookies and creams are delicious.”

Bronte Giants use only the best ingredients, are made to all natural and GM free recipes, are free from pork fats, and are suitable for vegetarians. Crucially, all of the range is made to a palm oil free recipe so are orang-utan friendly.

Available in national wholesalers such as Booker, 3663, and Brakes, as well as independent and regional wholesalers, Bronte Giants are a convenient choice for the foodservice and impulse sectors. Bronte Giants come in five varieties: Giant Fruity Oat 60gx18, Giant Triple Choc 60gx18, Giant Choco Fudge 60gx18, Giant Custard Creams 65gx15 and Giant Bourbon Creams 65gx15.

Source: Bronte