MD Expands The Flavor Of Italian Juice Market

Italian retailer MD Discount has expanded the fruit juice market with a new range of its ViVi Land branded ambient juices featuring four new varieties not seen before in Italy. Introduced in April this year, the five Vivi Land products are co-packed by Pfanner in 1 litre Pure-Pak® Diamond cartons with a large closure. 

Italian retailer MD Discount has expanded the fruit juice market with a new range of its ViVi Land branded ambient juices featuring four new varieties not seen before in Italy. Introduced in April this year, the five Vivi Land products are co-packed by Pfanner in 1 litre Pure-Pak® Diamond cartons with a large closure. The range includes: strawberry, blackcurrant, mango-passion fruit, pomegranate plus the apple variety which was previously on the market in a different package. The four new juices reflect the consumer trend for something different. “The largely ambient juice market in Italy is dominated by traditional flavors’ such as peach, apricot, orange and pineapple. But here MD has really brought new tastes to the Italian consumer who is increasingly in search of more choice,” explains Jacopo La Rosa, Elopak’s sales manager in Italy. “The popular apple juice has been re-styled and re-launched with the new juice varieties in Pure-Pak® cartons. The large closures are featured in different colors for an eye catching package and very colorful display in-store.” The Hermann Pfanner Getranke GmbH is a leading international Austrian beverage producer which has been producing fruit juice since 1933. Pfanner supplies beverage products to European markets including Germany, Italy, France, Romania and Czech Republic. The company co packs for retailers and manufacturers worldwide across its wide range of beverage including fruit juices, fruit drinks, energy drinks, iced teas, specialty beverage and other soft drinks. Since 2012 Pfanner has been producing beverages and fruit juices including also at a new plant situated in Policoro, Italy. “The ViVi Land range is a very original range in the convenient and attractive Pure-Pak® Diamond cartons. The flavor innovation from MD has opened up the juice market in Italy by bringing something completely new that is also in line with consumer trends. The Italian consumer will appreciate the novel, tasty and healthy juices.”

Source: MD Spa