Mr B & Friends Creates Brand Strategy For Fourpure

23 Oct 2014 --- Creative agency Mr B & Friends has completed the packaging design, naming, brand strategy and website design and build for client Fourpure. The highly acclaimed craft brewery, producing internationally inspired speciality ales, is located in Bermondsey, London, and was started by brothers Daniel and Thomas Lowe.

Steve Richardson, Creative Director and Partner at Mr B & Friends comments, “Fourpure is committed to producing the highest quality beers and, being at the forefront of brewing innovation and efficiency, the brand needed a creative solution that would enable it to stand out from the crowd and  convey its values and personality. Mr B & Friends created all aspects of the Fourpure brand, starting with the generation of a name and progressing right through to the on-pack identity of both bottles and cans. Fourpure is inspired by the founder's worldwide adventures which have been brought back to the brewery and blended with their own way of doing things. To bring alive the concept of adventure and travel the bottle designs were all centred on the idea of a luggage label. Whereas, the cans all feature illustrations to show geographically where the inspiration for the beer came from. With the Pils can for example the design shows a line drawn cityscape of Munich.”