Nescafé® Taster's Choice® instant coffee is getting a quick pick-me-up with contemporary new packaging that replaces its trademark glass jar and screw cap with a convenient, easy-to-dispense-from plastic container and lid. Introduced this spring by Nestlé USA, Glendale, CA, the new package design was undertaken to reinvigorate the brand and to reintroduce the North American market to Nestlé's flagship coffee brand, Nescafé.
