Nestle to Remove Plastic Packaging from Shell Eggs
By launching a new fully recyclable card tray to secure the egg in its box, Nestlé Confectionery is able to remove plastic packaging from 80 percent of its shell eggs.
02/12/08 Nestlé Confectionery is leading the way in the confectionery market by being the first manufacturer to remove plastic inserts from the majority of its shell eggs by spring 2009. This is part of a drive to reduce packaging across the whole range of shell eggs and equates to an industry-leading 30 percent overall reduction.
By launching a new fully recyclable card tray to secure the egg in its box, Nestlé Confectionery is able to remove plastic packaging from 80 percent of its shell eggs. The 30 percent packaging reduction, achieved through cutting down on both plastic and card, surpasses the WRAP (Waste & Resources Action Programme) industry agreement to reduce medium egg carton weights by 25 percent.
“The changes to our spring range represent a first for the industry and form part of a wider corporate strategy to reduce materials, help consumers recycle, support public recycling schemes and develop recyclable packaging from renewable resources,” says Graham Walker, Nestlé UK trade communications manager. “Not only will they support the environment by resulting in 700 metric tons of less waste, but also will benefit retailers as packaging reductions will maximise distribution efficiency and shelf utilization.”