New Brand Design Announced for Rodda’s
In a move designed to add awareness and bring growth to the cream fixture, premium Cornish clotted cream producer Rodda’s is unveiling its new brand livery.
In a move designed to add awareness and bring growth to the cream fixture, premium Cornish clotted cream producer Rodda’s is unveiling its new brand livery.
Consolidating Rodda’s position in the market, the new look aims to reflect Rodda’s forward-thinking and provenance and pride for Cornwall.
The Rodda’s brand has been a consistent participant in the clotted cream sector and the new design has been launched to be indicative of this family-owned company’s continued investment in the market.
It also hopes to strengthen the brand’s nationwide presence.
Developed and designed by branding agency Big Fish, the new-look Rodda’s clotted cream range includes table-ready pots with contemporary blue illustrations.
The livery composition has been created around a traditional Cornish milkmaid – carrying milk in a pail, surrounded by images of Cornish choughs, waves, a lighthouse and fishing boats. A gold logo reinforces the ‘luxury’ market position of the Rodda’s range.
Across five generations, the Rodda family has been protecting the cream.
This is illustrated by the company’s five-year campaign to obtain PDO status for ‘Cornish Clotted Cream’.
When this was achieved by Rodda’s in 1998, ‘Cornish Clotted Cream’ was only the second British food product to be thus recognised.
This is cemented in the new branding through the strap line ‘Keepers of the Cream since 1890’, reinforcing Rodda’s status as a producer of traditional Cornish clotted cream.
The new livery will be rolled out across the full Rodda’s range, which also includes farmhouse butter, crème fraîche, locals’ milk and pouring cream.
Nicholas Rodda, Managing Director of Rodda’s, said: “Rodda’s Cornish Clotted Cream has a loyal customer base and, as a business, we have always recognised the requirement to continually invest in both the sector and the brand.
“This new design is a significant step forward; we are building on Rodda’s much-loved traditional Cornish roots whilst strengthening our on-shelf presence to extend the franchise for our gloriously thick and rich cream.
“We are proud of our Cornish heritage and we feel this is better reflected in our new branding.”
Rodda’s newly designed packaging will be launched into all major retailers from the beginning of June and will be available in 56g, 113g, 227g & 453g pots.
The new look is also being rolled out across all the Rodda’s foodservice range.
Source: Rodda’s
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