Teacher's scotch whiskey gets new look
Beam Global Spirits & Wine has launched a new packaging for Teacher's, a premium Scotch brand in India.
Beam Global Spirits & Wine has launched a new packaging for Teacher's, a premium Scotch brand in India.
The new Teacher's Highland Cream bottle comes with a broader shoulders, an enhanced bulbous neck adding to style, with William Teacher's WT insignia embossed adds to authority and reinforces quality.
Both the bottle label and the packaging differ from their traditional all beige look to a new black, white and burnished gold look which shows more liquid and looks elegant and contemporary - representing the new Teacher's consumer.
The new package is a form of a global refresh exercise to make Teacher's contemporary and recruit new consumers into the brand franchise, the company said.
Beam Global Spirits & Wine India and Indian Sub Continent CEO and managing director Harish Moolchandani said Teacher's has grown to its pre-eminent position by staying true to its heritage and quality
Source: Beam Global Spirits & Wine
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