New Cadbury Dairy Milk pack design unveiled
Cadbury Dairy Milk has unveiled its brand new packaging making its debut this month, the 21st major re-design in its 108 year history.
Cadbury Dairy Milk has unveiled its brand new packaging making its debut this month, the 21st major re-design in its 108 year history.
The fresh new look, coming to the entire Cadbury Dairy Milk range, will retain the iconic Cadbury Glass and a Half logo but has replaced the classic chocolate shots with expressions of each flavour and key ingredients.
The brighter colours are designed to help customers find their favourite bar on-shelf more easily.
The first variants to hit the shelves will be Cadbury Dairy Milk, Cadbury Dairy Milk Whole Nut & Cadbury Dairy Milk Fruit and Nut. In addition Cadbury will be introducing an on pack QR code which when activated, will deliver content designed to make people smile.
Matthew Williams, marketing director at Mondelez International, said: “Cadbury Dairy Milk is a true icon both in the UK and worldwide – it’s the nation’s favourite chocolate brand, worth more than £500m, with a heritage stretching back more than a century.
“With our new packaging, we hope to bring out the personality of the Cadbury Dairy Milk brand in a generous, optimistic and spontaneous design, while celebrating the links with our past.”
Source: Mondelez International
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