New Design Signed by Brand Care for Bakoma

Brand Care is a company specialising in the elaboration of a visual brand strategy, in particular branding and design broadly interpreted as the designing of brands, packages, visual identification, sale support materials, etc.

31/07/08 The Polish company, Bakoma, has launched a new line of yoghurts “Polskie Smaki” (“Polish Tastes”) with a new graphic design. All of the work on the project was entrusted to Brand Care company.

Brand Care is a company specialising in the elaboration of a visual brand strategy, in particular branding and design broadly interpreted as the designing of brands, packages, visual identification, sale support materials, etc. Brand Care also specialises in the planning of a finely tuned brand/product communications strategy and creation.

The main challenge which the Brand Care designers faced on the project for the Bakoma company was the need to design modern packaging which communicated the highest quality whilst simultaneously facilitating the more effective differentiation of the company from its competitors thanks to the strengthening of the “shelf impact” effect. These actions had a direct impact upon the decisions of clients purchasing a Bakoma company product placed on a crowded shelf.