New Look For Boost Drinks

Boost Drinks has unveiled new packaging across its full range of energy drinks, set to roll out in the coming months. It said the logo has been given “a more contemporary feel”, with the new branding designed to create greater on-shelf impact.

Boost Drinks has unveiled new packaging across its full range of energy drinks, set to roll out in the coming months. It said the logo has been given “a more contemporary feel”, with the new branding designed to create greater on-shelf impact. Changes to price marking also sees the removal of ‘special offer’ from the core range, “highlighting that the great value of Boost is not just a short term gimmick”. Boost Drinks founder and managing director Simon Gray said: “Having celebrated our 15th Anniversary in 2016, we felt the time was right to review our packaging, bringing it right up to date and injecting more personality into the design.” “In 2017, we are keen to build on the momentum and success achieved to date and to take the brand to the next level.” “Our Champion Of The Independents’ commitment will remain at the core of the business while we invest in promoting the new Boost look and in significantly extending our distribution geographically - nationally and internationally - alongside a greatly up weighted consumer marketing programme.”

Source: Boost Drinks