New Look For Seriously Cheddar

Lactalis McLelland is refreshing its Seriously Cheddar brand and updating the packaging across its Seriously Strong and Seriously Creamy ranges. Launching this month, a new Seriously logo will appear on the packs, alongside bold descriptions to help shoppers differentiate between the two ranges, while a re-sealable velcro strip has been added to help keep the cheese fresh.

Lactalis McLelland is refreshing its Seriously Cheddar brand and updating the packaging across its Seriously Strong and Seriously Creamy ranges. Launching this month, a new Seriously logo will appear on the packs, alongside bold descriptions to help shoppers differentiate between the two ranges, while a re-sealable velcro strip has been added to help keep the cheese fresh. A new “Seriously Creamy Medium Cheddar” product will also be unveiled, together with a new TV campaign and digital marketing activity for the brand re-launch.

Lactalis McLelland sales director Mike Chatters said: “The re-launch of the seriously brand is good news all round. “Retailers will appreciate being able to offer shoppers a high quality branded mild/medium cheddar with a British provenance story. “From a brand perspective, it means we can play across the breadth of the category. The cheddar category itself will benefit from brand sales growth in the mild/medium maturity segment.

“And for consumers, there is a triple whammy of improved shop-ability, broader family appeal and overcoming maturity confusion with two unique product recipes.”

Source: Lactalis Mclelland