Brand Refresh For Madecasse

Madecasse has revealed two new flavors and a packaging update for its dark chocolate range. Launching in June, new pack designs will feature across the eight-flavor collection with simplified descriptions and a ring-tailed lemur logo to highlight the brand’s Madagascan provenance.

Madecasse has revealed two new flavors and a packaging update for its dark chocolate range. Launching in June, new pack designs will feature across the eight-flavor collection with simplified descriptions and a ring-tailed lemur logo to highlight the brand’s Madagascan provenance. The cocoa content will also be highlighted on the packs, which are color-coded to differentiate between the flavors. Two new variants, Mint Crunch and Honey Crystal will be joining the line-up for the re-launch.

Madecasse director of marketing Sarah Shah said: “We thought about what represents Madagascar and the first thing that came to mind was the lemur, specifically the ring-tailed lemur with its striped tail and we decided to take a chance and make it really bold and big.”

Source: Madecasse