New look for Viru Estonian beer
The Baltic Beer Company has revealed a fresh, new-look bottle for Viru Premium Estonian Beer designed to reinforce the ‘art-deco’ roots of the brand and increase across-bar stand out.
The Baltic Beer Company has revealed a fresh, new-look bottle for Viru Premium Estonian Beer designed to reinforce the ‘art-deco’ roots of the brand and increase across-bar stand out.
The redesign was carried out by top Tallinn design team, ‘Brand Manual’ and represents a series of subtle but significant tweaks to the existing packaging rather than an entirely new presentation. Key changes include:
- Deeper, stronger neck label to create greater brand visibility
- Utilisation of font and imagery which evoke the 1920-30’s Baltic region
- Embossed ‘V’ has been added to the bottle
- Screw cap has been replaced by a crown cap for increased secure product quality
- Design of a four bottle pack for off trade
Director of Baltic Beer Company, Paul Baxendale enthused: ‘‘The time was right to refresh the brand and we are delighted with the results – initial trade & consumer feedback has been extremely positive. This follows on from the recent success at the World Beer Championships in Chicago, where Viru picked up a silver medal.”
Viru is a 5% pilsner style beer brewed and bottled in Estonia. It is packaged in a unique octahedral bottle that truly enshrines its character and quality. Brewed using pure deep-well spring water, finest barley from across the Baltic region and aromatic Saaz hops, Viru is a clean, refreshing beer that delivers consistent maltiness and a light hoppy palate.
Available in a number of top London venues, such as The Lanesborough and Browns Hotels, Viru is clearly recognisable as a true blend of style and quality with genuine European heritage.
Estonia’s capital city, Tallinn is one of the 2011 European Capitals of Culture.
Source: Viru
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