New MultiGrain Cheerios Package Features Top WNBA Players

MultiGrain Cheerios and the WNBA challenge breakfast eaters to stay on top of their game by finding balance in mind, body and spirit. That's the message of a new MultiGrain Cheerios package, which features five top WNBA players along with their words of encouragement. “This is who I am,” shouts the package, amid positive attributes including “spirited,” “dedicated,” “passionate,” “determined” and “fearless.

MultiGrain Cheerios and the WNBA challenge breakfast eaters to stay on top of their game by finding balance in mind, body and spirit. That's the message of a new MultiGrain Cheerios package, which features five top WNBA players along with their words of encouragement. “This is who I am,” shouts the package, amid positive attributes including “spirited,” “dedicated,” “passionate,” “determined” and “fearless.” These words are great descriptors for five of the WNBA's finest players, featured on the package: Sheryl Swoopes of the Houston Comets; Lisa Leslie of the LA Sparks; Sue Bird of the Seattle Storm; Tamika Catchings of the Indiana Fever; and Chamique Holdsclaw of the Washington Mystics. The WNBA players encourage balance in the form of starting the day right, maintaining a balanced lifestyle, exercising mind and body, and using simple changes to effect mental and physical wellness. “Start today,” encourages the package. “The ball is in your court.” “We're excited to showcase our shared goal of balance by partnering with the WNBA,” said Jessica McDonald, marketing manager for MultiGrain Cheerios. “MultiGrain Cheerios has always balanced health with great taste, and these athletes are an inspiration in finding balance and realizing their full potential. Their encouragement on MultiGrain Cheerios packaging is a natural fit and will resonate with many of our consumers.” “WNBA athletes face the same challenges as other women in balancing work, family and a healthy lifestyle,” said Mary Reiling Spencer, WNBA vice president of Marketing Partnerships. “The MultiGrain Cheerios relationship is a perfect way for the league to connect with, and have our players inspire consumers who face the same issues.” The special box is the result of a promotional partnership between MultiGrain Cheerios and the WNBA. It will be available nationally for a limited time, beginning this month. MultiGrain Cheerios always has focused on balanced enjoyment and nutrition, with a touch of brown sugar and more whole grains than any leading cereal. MultiGrain Cheerios cereal has 100 percent of the daily value of 10 vitamins and minerals. WNBA playoffs tip off on Aug. 28, with Conference Finals set to begin on Sept. 5 and Finals on Sept. 12. A record 2,362,430 fans attended WNBA games during the 2002 season.