New Nestea Lemon to refresh the ready-to-drink tea category with total body refreshment

New Nestea Lemon will hit the shelves of stores and supermarkets this week with the taste of real tea and real lemon. "The uniqueness of the new Nestea Lemon is its aroma of natural tea leaves and its finely blended taste of real tea and real lemon," said Chatchawe Vantanasuk, Group Brand Manager, Tea & Coffee, Coca-Cola (Thailand) Ltd. "As soon as you open the bottle or can, you smell the new aroma of real tea leaves and lemon." The new product and new package also comes with a new proposition which translates in English as "Total Body Refreshment". It also comes with a new-look package, designed to appeal to young consumers, aged 18-29. "Total body refreshment is what consumers told us they were looking for," said Chatchawe Vantanasuk. "When they're hot and bothered, they want a tea that totally refreshes them, cools them down, so that they're ready to roll again." The ready-to-drink tea segment grew by 75% last year and this growth is expected to continue. "We are confident that the new Nestea will be a big new hit in the fast-growing ready-to-drink tea segment of the beverage market, said Chatchawe Vantanasuk. "Our research showed that consumers were looking for a new tea with a stronger real tea taste and aroma." The new Nestea Lemon flavor and concept of total body refreshment met with an enthusiastic response from consumers. Over 80% of those who tried it, said they found it delicious and would buy it again over other ready-to-drink teas. "New Nestea Lemon has been created to offer Thai consumers the perfect balance and clean taste of real tea with lemon, giving them a higher level of refreshment," said Chatchawe Vantanasuk. In addition to the flavor, the new Nestea has a new package and new eye-catching logo to represent its promise of 'Total Body Refreshment' a modern look to attract young Thai consumers. "Our main target group is students and young professionals, aged 18-29, who are self-confident and seeking refreshment with a great taste," said Chatchawe Vantanasuk. "We expect new Nestea to be their new choice of beverage, offering them total body refreshment and fun." The new Nestea is available in a 10-oz bottle, priced at Bt7, and a 300mL can priced at Bt13. A six-pack retails for Bt65. They are available in supermarkets, hypermarkets and convenience stories nationwide. Nestea has also launched a TVC entitled "Sky Train" and will conduct "Total Body Refreshment" activities including the Nestea Chill Out Zone, offering people the opportunity to experience Total Body Refreshment through over 700,000 new Nestea cups for free tasting. The activities will be take place at major office buildings, universities and popular hangout venues. The Coca-Cola business is the '1 beverage business in Thailand. It produces a wide range of beverages to meet all consumer needs and occasions, and leads the local beverage market with over 50% share of sales.